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Consumer Behavior Insights: Biases, Heuristics, and Emotional Drivers
Sales & Marketing
Customers in today's challenging retail environment demand exceptional experiences in tandem with outstanding goods and services. Consumer insights and data are required to offer valuable information that enables companies to amplify their marketing efforts, surpass customer expectations and create ever-improving experiences. This course discovers the value of customer insights and how they may help you maintain your competitive edge.
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Consumer Behavior Insights: Biases, Heuristics, and Emotional Drivers
This free online course will help you understand the elements that influence the dynamics of consumer behavior.
Customers in today's challenging retail environment demand exceptional experiences in tandem with outstanding goods and services. Consumer insights and data are required to offer valuable information that enables companies to amplify their marketing efforts, surpass customer expectations and create ever-improving experiences. This course discovers the value of customer insights and how they may help you maintain your competitive edge.
Course description
Course module
A short ad will play before each lesson.
5 Lessons
The Role of Biases, Heuristics, Motivation and Emotion in Consumer Behavior
This module will teach you about the psychological drivers behind consumer behavior. You will learn about cognitive biases and heuristics, strategies to mitigate cognitive biases and their influence on consumer behavior. Also, you will discover the role of motivation and emotion in influencing consumer actions.
1.Learning Outcomes
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2.Understanding Cognitive Biases and Heuristics
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3.Understanding Consumer Behavior Dynamics
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4.The Role of Motivation and Emotion in Consumer Behavior
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5.Lesson Summary
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1 Lessons
Course assessment
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