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Marketing Management - Analyzing Competitors and Customers
Sales & Marketing
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
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Marketing Management - Analyzing Competitors and Customers
Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
Course description
Course module
A short ad will play before each lesson.
5 Lessons
Competitor Analysis Introduction
In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
1.Learning Outcomes
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2.Introduction to Competitor Analysis
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3.Marketing Objectives
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4.Strategy and Core Competency
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5.Lesson Summary
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5 Lessons
PESTEL Framework And Competitive Analysis
1 Lessons
Course assessment
INSIGHTS
Latest Post
Udemy’s Last CEO Quietly Moves On: Joins a Tax & Compliance Company as CEO
When Class Central covered the Coursera-Udemy merger completion, Hugo Sarrazin’s role was unclear. Not anymore. He’s joining Avalara, a tax and compliance company, as CEO.
Here’s the thing. Neither an SEC filing nor a public post announced the departure of the 14-month CEO, which led Udemy to its first profitable year and the $2.5 billion all-stock merger.
The Quiet Exit
The Coursera-Udemy merger was completed on May 11, 2026. Coursera even released a completion 8-K once it was done.
Sarrazin,
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Duolingo’s 2026 Strategy: The Road to 100 Million DAUs
TL;DR
Duolingo is targeting 100 million DAUs by 2028. It took the company 13 years to get its first 50 million DAUs.
The new strategy includes more AI features for free users, deeper language courses, and growth of Chess, Math, and Music.
But the strategy sacrifices short-term growth for long-term results, and von Ahn is calling 2026 its investment year without significant results.
It took Duolingo 13 years to get 50 million DAUs. CEO Luis von Ahn wants to double it in three years.
For yea
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Open edX Conference 2026: Program, Workshops & Registration
In 2026, the Open edX Conference comes to the American West, taking place from May 19 to 22 at the Little America Hotel in Salt Lake City, Utah. The conference is hosted by Western Governors University (WGU), a Mission Aligned Partner of the Open edX project and a pioneer in competency-based education serving more than 193,000 students.
The event brings together educators, developers, instructional designers, and technology leaders from around the world to explore how the Open edX platform is
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