Subscriber growth and revenue are accelerating even as revenue per user declines. Udemy built its empire on a simple idea: anyone could create a course, and anyone could buy one. That marketplace model made Udemy famous and made millionaires out of its top instructors. Now the company is deliberately killing it. In Q3 2025 earnings call, Udemy’s CFO admitted they are “intentionally reducing” single course sales to push users toward subscriptions. The logic is straightforward: Udemy keeps 82.5%

The 31 most popular free online university courses and MOOCs starting in June 2024.

Ryan Panchadsaram, course instructor. I recently took OKR Certification: Leadership and Goal Setting by Measure What Matters on Coursera. This course was added to the Class Central catalog in September 2022. Why I Chose this Course At Class Central, we recently started setting quarterly OKRs to boost the company’s performance. I previously worked in the banking industry and was familiar with Key Performance Indicators (KPIs), but had never heard of OKRs. I decided to find out more by taking thi