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Diploma in Marketing Management
Sales & Marketing
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
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Diploma in Marketing Management
Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Course description
Course module
A short ad will play before each lesson.
5 Lessons
Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
1.Learning Outcomes
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2.Defining Marketing
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3.Core Concepts in Marketing
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4.Case Studies
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5.Lesson Summary
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5 Lessons
Marketing In The Modern World
5 Lessons
Competitor Analysis Introduction
5 Lessons
PESTEL Framework And Competitive Analysis
1 Lessons
Diploma in Marketing Management - First Assessment
4 Lessons
The Marketing Information System
6 Lessons
Marketing Research
4 Lessons
Marketing Research II
4 Lessons
Sampling Methods
4 Lessons
Data Analysis
1 Lessons
Diploma in Marketing Management - Second Assessment
1 Lessons
Course assessment
INSIGHTS
Latest Post
Udemy’s Fourth Leadership Exit of 2025: CMO Genefa Murphy Resigns
Udemy has had its fourth leadership send-off this year. Chief Marketing Officer Genefa Murphy has resigned 2.5 years into her tenure to pursue other opportunities.
This is after
CEO Greg Brown’s exit in March 2025 after serving just two years
CTO Eren Bali’s replacement in June 2025
CPO Prasad Raje’s transition out of his role (started October 2024 and ended in March 2025)
Now it’s CMO Murphy.
She was hired in July 2023, when Udemy’s Enterprise revenue was more than half of the total revenue
Read More
Learn English as a Second Language (ESL) with Hundreds of Courses & Sites
Although Class Central lists online courses in 87 languages, courses made in English outnumber all of the others by more than six to one. English is therefore a useful language to know, even though some courses have subtitles in a range of languages.
Earlier this year, we updated our list of courses to help improve your writing skills. These courses all assume some fluency in the language.
But what if you do not know any English, or your English is very poor?
If you do not have convenient acce
Read More
Coursera and Udemy Shareholders Approve Merger With 99% of Votes
On April 9, shareholders of both Coursera and Udemy voted to approve the merger. The votes weren’t close.
At Coursera, 99.4% of votes were in favor of issuing new shares to complete the acquisition. At Udemy, 99.9% voted to adopt the merger agreement. Out of more than 228 million shares that voted across both companies, fewer than 500,000 voted against.
Coursera shareholders also approved doubling the company’s authorized shares from 300 million to 600 million, which is needed to issue the sto
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